The question that predicts what AI does to your job
AI exposure rankings miss the real split: generation vs verification. Who still owns the decision predicts what happens to pay and hiring.
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Practical writing on AI, machine learning, NLP, and data science. What works, what doesn't, and how to think about applying it to real business problems.
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Same process, new motor: what history says about the AI productivity paradox
If AI is everywhere, why isn't it in the productivity numbers? The electrification of factories holds the answer: substitution is not reorganisation, and most organisations are still running group drive.
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Why Passing Standard AI Safety Benchmarks Is Not Enough for Enterprise AI Systems
You can pass every AI safety benchmark and still break your own rules. Org-policy testing is the missing layer most teams skip.
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Why Enterprise AI Looks Like Transformation But Isn't
Only around 15% of enterprise AI use cases generate measurable ROI. The reasons are almost always organisational rather than technical. This piece looks at why, how to spot the warning signs, and how to think about doing better.
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AI and Expert-Level Work
OpenAI's GDPval benchmark shows that top AI models now match expert-level quality on nearly half of complex professional tasks. Here's what the data actually shows and what it means.
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The Same Mistake, Different Technology: What MIT's AI Study Really Shows
MIT's study found 95% of enterprise AI pilots fail to deliver measurable ROI. After 20+ years in AI, Paul Ferguson explains why this isn't surprising — and what organisations can do about it.
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RAG vs Fine-Tuning for Enterprise LLMs: A Practical Guide to Choosing the Right Approach
A step-by-step framework for technical leaders choosing between RAG and fine-tuning for enterprise LLMs, including when to combine both in a hybrid approach.
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AI Development vs Software Engineering: Key Differences Explained
AI projects follow a fundamentally different development process than traditional software. Understanding the difference is the first step to getting it right.
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DeepSeek-R1: Why This Open-Source AI Model Matters
DeepSeek-R1 matches the performance of leading proprietary models at a fraction of the cost. Here's why it matters and what it means for businesses using AI.
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Why Small Language Models Make Business Sense
Small Language Models offer focused, efficient AI that runs on standard hardware. For many business use cases, smaller genuinely is smarter, faster, and more cost-effective.
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